- Top 1% mentor globally and top 100 in Canada
Luiz Gonzaga dos Santos Filho, MBA
People-centric engineering leader with ~23.5 years scaling teams and orgs across Coursera, AWS, startups and government; currently leading the Developer Experience and the AI transformation for Coursera.
A life-long learner and teacher, humbled by the people I've met along the way.
You're looking at the verbose version of my resumé, for the regular version, visit luiz.dev/cv.
Experience
Mentor @ Topmate.ioOct 2023 – present
Software Engineering Manager ➜ Senior Software Engineering Manager @ CourseraFeb 2021 – present
Managed several teams and charters in both the Enterprise and Platform org:
- Owned Developer Experience & Quality, developing and executing an AI roadmap for Engineering, measurably increasing adoption, fluency and productivity
- Drove key Enterprise metrics and projects, unlocking millions of dollars in revenue
- Led key products like SkillSets, Employability, Careers and Admin experience
- Highest retention rate in the org
- Improved team's processes for better remote-first practices and more efficient collaboration with other teams and stakeholders
Organizational contributions:
- Created and owned several org-wide process, increasing key metrics, reducing touchpoints, increasing accountability and better equipping high leadership on critical decision making
- Created an org-wide policy, increasing inclusiveness and belonging
- Above average interview count
- Transitioned a Senior Engineer towards becoming an Engineering Manager
- Volunteered in the DE&I squad, helping come up and drive many of the org-wide goals taken in the area
- Improved our Postmortem process, automating and reducing high touch-points, enabling better accountability, metrics and easier knowledge sharing within the company
- Improved velocity by reducing toil, improved documentation and efficiency for cross functional collaboration in Enterprise org's biggest cross-functional internal forum
- Proposed measurable improvements for other orgs (Recruiting and IT), increasing the hiring pipeline throughput and diversity
Software Engineering Manager II ➜ Software Engineering Manager III @ Amazon / AWSSep 2017 – Dec 2020
- Proposed and implemented an engineering-wide "Going off-call" policy, increasing inclusiveness and belonging
- As a certified Cultural Competences for Teams instructor, increased inclusiveness and diversity awareness to the 300+ employees that took the training
- Part of the Software Engineering Manager Peer Advisory board, helping new managers onboard and be successful in the company
- Promoted to Software Engineering Manager III
Amazon Payments
- Team owning 2 charters (International Expansion integrations and Payment on Delivery)
- Led a cross-functional team to deliver the end-to-end payments integration for Amazon Turkey (amazon.com.tr). This multi-year project involved weekly collaboration and coordination with teams, roles, partners and vendors across multiple countries
- First team to start PSD2 work that enabled Amazon to stay compliant in Europe (SEPA DD)
- Owned Payment on Delivery for India market
AWS Route53
- Hired a specialized team from scratch, creating interfaces with other teams in the org
- Responsible for maintaining existing and building new generations of different Route53's User Experience (Consoles) with measurable operational, accessibility and usability improvements
- Owned 5 products across 2 tech stacks, serving multiple sub-orgs and stakeholder groups
- Launched two world-wide projects and expanded our presence to multiple new partitions and regions
- Improved Route53's sourcing efficiency by ~32% and our candidate diversity by ~11%
Senior Frontend Engineer ➜ Frontend Team Lead @ BrandwatchApr 2016 – Feb 2017
Moved back to Germany and Brandwatch. After 8 months, became the team lead.
- Worked on existing and new features on their main product (Analytics)
- Wrote a script to perform a massive refactor (thousands of files) to update a ~5 year old jQuery codebase (with several breaking changes) to the latest version, improving bundle size, patching security vulnerabilities, improving performance on some DOM operations and enabling new jQuery features for the team to use
- Tracked overall progress of the team and removed blockers
- Helped the PM with Scrum ceremonies and prioritization
- Held local, more frequent 1-1s with the team
Full-stack engineer @ X-TeamApr 2015 – Apr 2015
- Short collaboration with X-Team's CTO researching, planning and developing the next phase of X-Labs (their open source initiative) and other internal projects involving IndexedDB
Software Engineering Manager @ DataEasyJun 2014 – Mar 2016
DataEasy provides different solutions for end-to-end electronic document process management and automation. It has Brazil's biggest private and government organizations as their clients.
Technical contributions:
- Doubled the Engineering org to 5 teams and 4 charters (all their products), hiring teams from scratch, creating new roles and interfaces
- Migrated the company's infrastructure to Git and Github
- Implemented Semantic Versioning to all products in the company
- Implemented the company's first automated release script
- Created their first CI pipeline with Jenkins and Github
- Introduced Slack to the company and created a set of ChatOps commands to manage releases
- The points above enabled me to introduce the concept of "DevOps" in the company, enabling engineers to prep releases on their own with confidence and efficiency, enabling IT department (previously preparing the releases) to stay small and lean
- Introduced advanced monitoring in our applications (New Relic)
Organizational contributions:
- Created "Funky Fridays": bi-weekly innovation/learning days where employees could experiment with new technologies and solutions, prepare a tech talk for the company, etc
- Mapped all engineering processes in BPMN from scratch — eliminating single points of failure, reducing onboarding friction, and giving every team member a foundation and agency to improve processes
- Collaborated with local University and had a few senior engineers join me in automated tests course provided by top professors. This combined with the above allowed us to streamline our testing cycles, reducing a big bottleneck in our release cycle
- Helped choose a new ticketing system for the company
Senior Frontend Engineer @ BrandwatchApr 2013 – Nov 2013
- Worked on their main product line: Brand Analytics
- In addition to feature work, defined conventions and wrote codemods to refactor thousands of files across a dozen teams, reducing diff sizes and code reviewing times
Senior Frontend Engineer ➜ Frontend Team Lead @ Content FleetApr 2012 – Mar 2013
Worked as a frontend-focused full-stack engineer.
- Developed RESTful APIs, and their main MVC application
- Created the company's first automated build and deploy script
- Sped up the app's performance by minimizing the amount of network calls, introducing tools to minimize source code, removing dead code, downsampling raster images, etc
- Improved the app's UX and performance in high resolution displays by drawing icons in pure CSS, converting images to vectors (SVG), etc
Became the Frontend Team Lead. Additional responsibilities:
- Responsible for the team's conventions, refactorings, architectural decisions and app performance improvements
- Responsible for training team members and new hires
Full-stack Engineer @ Goiás State GovernmentFeb 2007 – Mar 2012
- Worked as a full-stack java engineer on the Government's Human Capital Management (HCM) system, supporting payroll and other features for 200k+ people
- Led several performance, usability and accessibility improvements around page load reductions, ease of use, decrease of time to action and others
Junior Full-stack Engineer @ DR Sistemas & Interagi2004 – 2005
Interagi and DR were where I had my full-time internships - 6 months each.
- At Interagi, I developed CRUD applications in PHP, MySQL and HTML and some image processing via PHP
- At DR Sistemas, I developed a Backend application for the public law sector. Responsible for collecting specs from Business and implementing them in Java
Misc Software Engineering & Consultancy gigs @ FreelancerJan 2003 – Dec 2014
- Vega Sistemas, Brazil: High-level architecture on migrating a desktop application to a web platform
- SENAC Goiás, Brazil: Consultancy on web development best practices, productivity tools, agile methodologies and programming languages for their internal development department
- Federal University of Goiás, Brazil: Developed their public admission (Vestibular) system and website
As a speaker or instructor
Volunteer Work
Volunteer work ignited in me the caring for people: be them the ones we are the doing the work for, or my colleagues. It also taught me to value and dedicate my time for something else than money, for something that would do (or be) good for someone besides myself.
You can check my open source contributions at github.com/lfilho.
Education
Degrees
- Business Process Management, MBA @ IT Management Institute (IGTI) – Brazil, Dec 2017.
- Computer Engineering, Bachelor @ Federal University of Goiás – Brazil, Jun 2011. Relative average grade: 85%
- Computer Science, Visiting Student @ Saint Mary's University – Canada, 2010/1. Won the Emerging Leaders of America Scholarship
Languages
- Portuguese — Native
- English — Fluent
- German & Spanish — Basic
Relevant courses or specializations taken33 courses on software, entrepreneurship, leadership and self development with a total of ~1290 hours
- Agentic AI and AI Agents: A Primer for Leaders
Vanderbilt University; 12h — Apr 2025 - Foundations of Cybersecurity
Google; 80h — Feb 2024 - Generative AI for Leaders
Vanderbilt University; 15h — Jan 2024 - Prompt Engineering Specialization
Vanderbilt University; 80h — Dec 2023 - Machine Learning Specialization
Stanford University; 80h — Nov 2023 - Inclusive Leadership: The Power of Workplace Diversity
University of Colorado; 60h — Oct 2021 - Developing on AWS
AWS Training Center; 32h — May 2020 - Architecting on AWS
AWS Training Center; 32h — April 2020 - DevSecOps on AWS
AWS Training Center; 32h — Feb 2020 - Search Inside Yourself Leadership Program
SYILI, LEAD & Google; 15h — Sep 2016 - React.js with Flux
FrontendMasters; 4.5h — Jun 2016 - Kick Off Koa.js
NodeSchool; 4h — Oct 2015 - Learn Sass
NodeSchool; 2h — Sep 2015 - Learn Generators
NodeSchool; 1h — Sep 2015 - WebRTC Fundamentals
PluralSight; 1.66h — Aug 2015 - Level DB
NodeSchool; 4h — Apr 2015 - Business Process Management (BPM)
BP Company; 16h; 16h — 2014 - Freetest (TMMi based)
Federal University of Goiás; 100h — 2014 - Startup Engineering
Stanford / Coursera; 70h — 2013 - Projects on Carbon Credits
Eficiência Institute; 20h — 2012 - Leadership, Interpersonal Intelligence and Effective Communication
Napoleon Hill Institute's Master Mind; 48h — 2011 - Empretec Seminar
SEBRAE; 60h — 2011 - Immersion Behavior Driven Development
e-Genial; 12h — 2010 - Immersion Ruby on Rails
e-Genial; 12h — 2010 - Java Web
SENAI FATESG; 95h — 2007 - Software Development Process
Government School; 40h — 2007 - Linux (basic, intermediate, advanced)
3Way Networks; 40h — 2006 - Web accessibility; XSLT; Tableless
Atípico; 20h — 2005 - Information Systems workshop
UFG; 32h — 2004 - Advanced Adobe Flash and Actionscript
SENAC; 56h — 2004 - Graphic Projects workshop
SENAC; 4h — 2003 - Web Design
SENAC; 120h — 2002 - Programming logic
SENAC; 90h — 2001-2002
Relevant events attended32 events on technology and leadership in different cities and countries
- DX Annual 2026
San Francisco, USA; 16 Apr 2026 - Web Summit Vancouver
Vancouver, Canada; 27-30 May 2025 - Engineering Leadership Community Annual 2024
San Francisco, USA; 27-28 Aug 2024 - ELC Match & Learn: increasing velocity without losing quality
Virtual; 25 Apr 2024 - Engineering Leadership Community Annual 2023
San Francisco, USA; 30-31 Aug 2023 - WebDevCon
Seattle, USA; 16-19 Apr 2019 - AWS Console Unconf
Seattle, USA; 29-30 Jan 2019 - Web Summit
Lisbon, Portugal; 7-10 Nov 2016 - CodeMotion Conf
Berlin, Germany; 24-25 Oct 2016 - TEDx Goiânia
Goiânia, Brazil; 21 Oct 2015 - 4th Join Community
Goiânia, Brazil; 16-17 Oct 2015 - AndYet Conf
Richland, USA; 06-08 Oct 2015 - Google Developers Group DevFest 2014
Goiânia, Brazil; 17 Sep 2014 - 3rd Join Community
Goiânia, Brazil; 30-31 May 2014 - Analyzing network vulnerabilities
Goiânia, Brazil; 26 Apr 2014 - 19th Convendas (Sales congress)
Goiânia, Brazil; 15 Mar 2014 - JSConf.eu
Berlin, Germany; 14-15 Sep 2013 - Reject.js
Berlin, Germany; 12 Sep 2013 - Ruby Conf Brazil
São Paulo, Brazil; 3-4 Nov 2011 - International Conf of Innovative Cities
Curitiba, Brazil; 17-20 May 2011 - I LatAm Free Software Installation Festival
Itapuranga, Brazil; 9 Apr 2011 - X Software Engineering Journey of Goiás
Goiânia, Brazil; 24, 25 Sep 2010 - VIII Software Engineering Journey of Goiás
Goiânia, Brazil; 3,4 Oct 2008 - I IT Governance Seminar
Goiânia, Brazil; 31 Mar 2008 - Java: JEDI Initiative
Goiânia, Brazil; Sep 2007 - II Goiás Forum of Free Software
Goiânia, Brazil; 1 Oct 2005 - IBM: Migrating and developing for Linux
Goiânia, Brazil; 18 May 2005 - I LatAm Free Software Installation Festival
Goiânia, Brazil; 2 Apr 2005 - I Electric and Computer Engineering Week
Goiânia, Brazil; 8-12 Nov 2004 - II Java Gyn
Goiânia, Brazil; 15 July 2004 - IX Web Design Meeting
Brasília, Brazil; 15 Jul 2004 - I National IT Congress
Goiânia, Brazil; May 2004
Relevant books read
Software Development23 books on programming languages, techniques and tools
- Shape Up: Stop Running in Circles and Ship Work that Matters
Ryan Singer - Mastering Vim
Jovica Ilic - The End of Privacy
B.J. Mendelson - The Tao of Tmux and Terminal Tricks
Tony Narlock - InnerSource: Keys to collaboration and productivity inside your company
Andy Oram - Webpack from apprentice to master
Juno Vepsäläinen - Clean Code
Robert C. Martin - Getting Started with Meteor.js
Isaac Strack - Practical VIM
Drew Neil - Pro Git
Scott Chacon - Developing Backbone Applications
Addy Osmani - Javascript - The Good Parts
Douglas Crockford - Code Simplicity
Max Kanata-Alexander - The Node Beginner Book
Manuel Kiessling - Learn Rails 3 by example
Michael Hartl - Agile web development with Rails 2
Dave Thomas, David Heinemeier Hanson - Rework
Jason Fried, David Heinemeier Hanson - Rails for Java Developers
Stuart Halloway, Justin Gehtlan - Getting Real
37 Signals - Head First: Servlets & JSP
Kathy Sierra, Bryan Basham, Bert Bates - Head First: Design Patterns
E. Freeman, E. Robson, B. Bates, K. Sierra - Regular Expressions
Aurélio Marinho Vargas - Java: How to Program
Deitel
Hard Skills50 books on leadership, culture, productivity, entrepreneurship and management
- The Engineering Executive's Primer: Impactful Technical Leadership
Will Larson - Give and Take: Why Helping Others Drives Our Success
Adam Grant - Dopamine Nation: Finding Balance in the Age of Indulgence
Anna Lembke - Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
Kim Malone Scott - An Elegant Puzzle: Systems of Engineering Management
Will Larson - Conscious Business: How to build value through values
Fred Kofman - Team Topologies: Organizing Business and Technology Teams for Fast Flow
Matthew Skelton, Manuel Pais - Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear - Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
Simon Sinek, David Mead & Peter Docker - The Infinite Game
Simon Sinek - Man's Search for Meaning
Viktor E. Frankl - Thinking, Fast and Slow
Daniel Kahneman - The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson - It Doesn't have to be Crazy at Work
Jason Fried, David Heinemeier Hansson - The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Michael D. Watkins - Dare to Lead: Brave work. Tough conversations. Whole hearts.
Brené Brown - The Coaching Habit: Say Less, Ask More & Change the Way Your Lead Forever
Michael Bungay Stanier - Collective Intelligence: Mankind's Emerging World in Cyberspace
Pierre Lévy - The Checklist Manifesto: How to get things right
Atul Gawande - Start With Why: How great leaders inspire everyone to take action
Simon Sinek - Moral Tribes: Emotion, reason and the gap between us and them
Joshua Greene - Drive: The surprising truth about what motivates us
Daniel H. Pink - The Power of Habit
Charles Duhigg - Difficult Conversations
Douglas Stone, Sheila Heen, Bruce Patton - Leading Snowflakes: The Engineering Manager Handbook
Oren Ellenbogen - Managing Oneself
Peter Drucker - The soul of leadership
Deepak Chopra - Managing Humans
Michael Lopp - The Purpose Economy
Aaron Hurst - 7 Spiritual Laws of Success
Deepak Chopra - Leading with Cultural Intelligence
David Livermore, PhD - Times' Triad
Christian Barbosa - The Power of Vulnerability
Brené Brown, PhD - A Leader's Diary
Luciano Pires - Disguised Opportunities
Carlos Domingos - Leader with a Master Mind
Jamil Albuquerque - The Icarus Deception: How High Will You Fly
Seth Godin - Tribes: We need you to guide us
Seth Godin - Startup
Jessica Livingston - Do The Work
Steven Pressfield - The Dip
Seth Godin - V is for Vulnerable: Life outside the comfort zone
Seth Godin - Anything You Want
Derek Sivers - What is Your Legacy? Provocative Thoughts About Ethics, Leadership and Management
Mario Sergio Cortella - The Entrepreneur's Guide to Customer Development
Brant Cooper - The Monk and the Executive
James C. Hunter - The Triumph's Law for the 21st century
Napoleon Hill, Jamil Albuquerque - The Art of Dealing With People
Jamil Albuquerque - How to Grow a Business
Eric Crowell - Getting Things Done
David Allen
Other noteworthy achievements
- AWS Certified Cloud Practitioner; Nov 2018
- "MasterMind Commender and Class' Name" title on MasterMind training in Leadership, Interpersonal Intelligence and Effective Communication; 2011
- "Best presentation" prize on MasterMind training in Leadership, Interpersonal Intelligence and Effective Communication; 2011
- "Self Overcoming" prize on Empretec Entrepreneurship Seminar; 2011
- IELTS (International English Language Testing System), 8 points in 2017 (89%)
- KITE (Kaplan International Tools for English), C2 Level - Proficient (564 points) in 2015
- TOEFL (Test of English as a Foreign Language), 108 points in 2011 (90%); 103 points in 2009 (86%)
- Sun Certified Java Programmer (SCJP) for the Java 5 Platform; 2008